Background
A real estate developer in Phuket, Thailand aimed to increase sales of their newly launched residential project. They partnered with us to leverage our digital marketing expertise to drive targeted leads and convert them into actual sales using a performance-based model.

Challenge
The Phuket real estate market is densely populated with competing developments, making it difficult for individual developers to stand out. The challenge was not only to attract potential buyers but also to ensure these leads were of high quality and had a strong likelihood of purchasing properties.

Strategy
To address these challenges, we implemented a robust digital marketing strategy that combined cost-effective targeted advertising with influencer collaborations, focusing on measurable outcomes:

1. Performance-Based Advertising: We utilized a CPA (Cost-Per-Action) model.
2. Lead Generation Forms: Integrated directly into the advertising platforms, these forms captured essential contact information from interested parties without requiring them to leave the platform, thereby simplifying the lead generation process and increasing conversion rates.
3. Influencer Partnerships: We collaborated with key influencers in the real estate and luxury lifestyle niches.

Results
The month-long campaign yielded impressive results:

• We attracted over 200 qualified leads and 8 of them concluded deals to purchase real estate properties. The total number of properties sold exceeded 15.
• The commission-based collaboration with the developer proved to be mutually beneficial, as it aligned our marketing efforts directly with the client’s success, driving us to focus intensely on quality leads and conversions.

Conclusion
This case demonstrates the effectiveness of combining targeted, performance-based digital advertising with strategic influencer partnerships in the real estate sector. By focusing on actions that directly contributed to sales, and leveraging influencers to enhance credibility and reach, we were able to significantly boost the developer's client base in a competitive market. This approach not only maximized the marketing spend but also aligned our goals with the client’s, creating a partnership geared towards tangible success.